Once we launched our now famous Maui Island Secret Browning Formula in 1999, we knew immediately that our product was superb. The sales were only exceeded by the praise. Subsequent product launches have had similar results.
The reason? A commitment to quality and a unique approach to product develop- ment. Maui Island Secret products were not born in a lab, but on the beaches of Maui, researched and developed for sun worshippers and active people. Only after the ideas and concepts pass muster from the island people were chemists brought in to perfect the formulas.
These philosophies are the real "secrets" behind all the Maui Island Secret and companion products.